I graduated from the Department of Insurance at Marmara University’s Faculty of Financial Sciences, which was the first institution in Türkiye to offer a 4-year Banking and Insurance program, in 2004. I completed my master's degree in Production Management and Marketing at the same university with the thesis titled "Intellectual Capital in Terms of Value Driven Strategies in Marketing and a Research in the IMKB (BIST)-Insurance Sector," which became the first study of its kind in Turkey, analyzing the intellectual capital of publicly listed insurance companies using quantitative analysis methods, thus making a significant contribution to the literature.

I also completed my doctoral studies at Marmara University’s Institute of Social Sciences, in the Department of Business Administration, Marketing Science. My dissertation explored topics such as the resources and capabilities of businesses, organizational structures, marketing capabilities, agility, and agile marketing, with a comprehensive international market application study. This doctoral research, which examined agile marketing and international marketing agility in the academic field for the first time in Turkey, is believed to have made an important contribution to the literature.

Before my academic career, between 2003 and 2009, I worked at Garanti Bank in various positions such as customer relationship management, team management, active sales, loans, and portfolio management for individual, SME, and commercial segments. After my career in banking, I transitioned to academia and served for many years at Istanbul Arel University, where I held administrative roles, including department head, and taught courses in the Banking and Insurance Department. I also provided professional and personal development training in various fields, including banking and insurance, financial markets, capital market licensing, sales, marketing management, branding and brand value, digital marketing, export marketing, export management, service marketing, relationship management, the principles of insurance, insurance business and techniques, brokerage and agency management in insurance, claims and arbitration processes, and next-generation finance and insurance, strengthening my relationship with the sector.

Through my theoretical and practical stuıdies, I closely follow regulations. For this purpose, I also served as the Education Manager of the Türkiye Cluster of ACCA  (The Association of Chartered Certified Accountants) a global financial and accounting professional organization operating worldwide, covering Turkey, Azerbaijan, and Georgia.