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International Articles

  • THE EFFECTS OF NEW MEDIA ON TRADITIONAL MEDIA AND PUBLIC RELATIONS PROFESSION (August 2016)
  • AN EXAMINATION ON REFLECTED CORPORATE CULTURE OF WWF AND GREENPEACE INTERNATIONAL ENVIRONMENT ORGANIZATIONS' GLOBAL AND TURKEY SOCIAL MEDIA ACCOUNTS: A RESEARCH ON FACEBOOK AND TWITTER (June 2016)

International Conference Proceedings

  • How Banned Brands Come To Light: A Content Analysis on Stealth Marketing Cases From Turkey (June 2019)
  • CORPORATE REPUTATION THROUGH SOCIAL MEDIA: A CONTENT ANALYSIS ON 2017 LOVEMARK WINNERS (May 2018)
  • THE IMPORTANCE OF WEB SITES IN TERMS OF CONSUMER BEHAVIOUR: A RESEARCH ON TURKISH AUTOMOBILE MANUFACTURERS (October 2013)

International Conferences and Symposiums

  • Social Responsibility Campaigns On New Media Examples From Turkey (June 2015)

National Articles

  • NATIONALISM IN THE AD: A CONTENT ANALYSIS ON THE CONSTITUTIONAL REFERENDUM ADS OF JUSTICE AND DEVELOPMENT PARTY (January 2018)
  • CORPORATE REPUTATION THROUGH SOCIAL MEDIA: A RESEARCH ON TWITTER MANAGEMENT OF SECTOR LEADERS (March 2017)

Editorial Positions

  • Digital Forms of Marketing (October 2022)

Other

  • .Z. Akyol, M. Tokatli, HOW BANNED BRANDS COME TO LIGHT: A CONTENT ANALYSIS ON STEALTH MARKETING CASES FROM TURKEY, 10.20472/BMC.2019.009.001, PROCEEDINGS OF THE 9TH BUSINESS & MANAGEMENT CONFERENCE, PRAGUE, pp. 1-21, 2019.