» Educational Qualifications

» Academic Titles

» Professional Experience

» Publications

SCI-SSCI or SCI Expanded Articles

  • Ulker-Demirel, E.; Yuruk-Kayapinar, P. & Kayapinar, O. (2021). "The role of consumer ethnocentrism on boycott behaviour: What if a domestic business behaves egregiously?", Canadian Journal of Administrative Sciences, Vol. 38, No.4, pp. 354-368. https://doi.org/10.1002/cjas.1600. (December 2021)
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  • Ulker-Demirel, E. & Ciftci, G. (2020). A systematic literature review of the theory of planned behavior in tourism, leisure and hospitality management research, Journal of Hospitality and Tourism Research, 43, 209-219. (June 2020)
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    ATIF

International Articles

  • Ulker-Demirel, E. & Yildiz, E. (2020). The Effects of Audience's Attitudes on Actor, Character, Movie and Product Placement on the Brand Attitude, Istanbul Business Research, Vol. 19 (2). (ESCI - Emerging Sources Citation Index). (November 2020)
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  • A Netnographic Study on Memorable Tourism Experiences of Foreign Tourists: The Case of Gallipoli Peninsula, E-Journal of Trakya University Economics and Administrative Sciences, 9 (1), 67-90. (June 2020)
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  • Ulker-Demirel, E., Akyol, A. and Golbasi Simsek, G.,"Marketing and Consumption of Art Products: The Movie Industry", Arts and the Market, Vol. 8, Iss. 1, ISSN: 2056-4945 (ESCI - Emerging Sources Citation Index) (March 2018)
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  • Yiıldız,E., Ulker-Demirel, E. "Measuring the Effects of Brand Authenticity Dimensions on Word-Of-Mouth Marketing Via Brand Image Using Structural Equation Modeling", International Journal of Business and Social Science, Vol. 8, No. 3 (March 2017)
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International Conference Proceedings

  • Ulker-Demirel, E., "Arts as A Consumption Good and It Is Relations with Marketing: A Literature Review", XVI. International Association of Social Science Research, Prizren, Kosova. (May 2018)
  • Ulker-Demirel, E.; Yıldız, E. "Audience Evaluations and Attitudes Toward Product Placement", 8th International Conference of Strategic Research on Scientific Studies and Education, Vienna, Austria. (May 2018)
  • Ulker-Demirel, E. and Demirel, E. "Sharing Economy And Collaborative Consumption For Economic Sustainability", 8th International Conference on Governance, Fraud, Ethics and Social Responsibility, Mount Allison University, Sackville/Canada (July 2017)
  • Ulker Demirel, E. "Art as a Financial Investment and Turkish Art Market", International Congress on Economic Researches and Financial Markets, Edirne, Turkey (May 2017)
  • Ulker-Demirel, E. & Akyol, A. "Movie Industry & Marketing Concept" 2nd International Conference of Development and Economy, Thessaloniki, Greece. (June 2016)
  • Ulker, E., ‘’Marketing Ethics in terms of Promotional Activities’’, 3rd International Student Conference on Governance, Fraud, Ethics and Social Responsibility, Cappadocia, Turkey. (June 2011)

International Books and Book Chapters

  • Ulker-Demirel, E., "The Features of New Communication Channels and Digital Marketing", in Handbook of Research on Narrative Advertising (Ed. Recep Yilmaz), IGI GLOBAL: USA. (June 2019)
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  • Ulker-Demirel, E., "Changing Generations, Changing Consumers and Transformation of Advertising Narrative", in Handbook of Research on Narrative Advertising (Ed. Recep Yilmaz), IGI GLOBAL: USA. (June 2019)
  • Ulker-Demirel, E., Development of Digital Communication Technologies and the New Media, in Handbook of Research on Narrative Advertising (Ed. Recep Yilmaz), IGI GLOBAL: USA. (June 2019)
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  • Ülker-Demirel, E. (2019). Managing Brand Over Time. Strategic Brand Management-Building, Measuring, and Managing Brand Equity (Translation Ed. Doç. Dr. Aykan Candemir). Nobel Academic Publishing (February 2019)
  • Ulker-Demirel, E. & Demirel, E. "Green Marketing and Stakeholder Perceptions". Handbook of Research on Waste Management Techniques for Sustainability, IGI GLOBAL: USA, DOI: 10.4018/978-1-4666-9723-2.ch004 (February 2016)
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  • Ulker-Demirel, E., "Relationship Between Movie Industry and Marketing With Respect To Cultural Economy", Chapter 28, ''Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing'', IGI Global: USA, DOI: 10.4018/978-1-4666-6635-1 (January 2015)

National Articles

  • The Mediating Role of Consumer Affinity, Product-Country Image, and Product Judgements in the Impact of Country Image on Willingness to Buy, Journal of Business Research-Turk, 12 (2), 1225-1238. (June 2020)
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  • Demir, S. ve Ulker-Demirel, E. (2019). What Makes an Experience Memorable? A Conceptual Evaluation of Memorable Tourism Experience, Journal of Trakya University Social Sciences, 21 (2), 661-682. (December 2019)
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  • Çokbilen-Erdoğan, E., Ülker-Demirel, E., Yıldız, E. (2018). Examining of the Effect of Tourists’ Satisfaction on Word of Mouth Through Destination Image and Subjective Knowledge Via Structural Equation Modeling, Öneri Dergisi, 13 (50), pp. 211-228. (July 2018)
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  • The Effects on Brand Authenticity on Brand Preferences, Customer Satisfaction and Brand Loyalty: A Study on Computer Brands, Marmara University, Oneri, 44(21). (July 2015)
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  • Gonenc Guler, E. and Ulker, E., Political Marketing and a Case Study: Barack Obama’, 2010, E-Journal of New World Sciences Academy, 5, 2, 93-107.
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National Conference Proceedings

  • The Effects of Brand Authenticity on Brand Preferences, Customer Satisfaction and Brand Loyalty: A Study on Computer Brands. 20. National Marketing Congress-Eskişehir, TURKEY. (June 2015)

National Books and Book Chapters

  • Ülker-Demirel, E. (2021). Social Media Platforms (In The Power of Marketing in Social Media: Concepts, Operations and Current Approaches, Ed. Talih Akyaka, D. & Özhan, Ş.), Gazi Kitabevi: Ankara. (August 2021)
  • Ülker-Demirel, E. and Uzun, Ö. (2018). Postmodern Marketing, Current Developments in Marketing (Ed. Altuğ, N. ve Özhan, Ş.). Nobel Publishing: Ankara. (December 2018)
  • Ülker-Demirel, E. (2018). Arts Marketing, Current Developments in Marketing (Ed. Altuğ, N. and Özhan, Ş.). Nobel Publishing: Ankara. (December 2018)

Master`s Theses Advised

  • Nteria FERAT OGLOU, Research on the Motivations of Visitors for Participation in Events Tourism: Xanthi Festival Example. (September 2020)
  • Gülsever ILYASOGLU The Effect of Sensory Factors on Perceived Value and Post-Purchase Behavior: A Research on Hotels (January 2019)
  • Seda DEMİR, The Impact of Perceptions of Memorable Tourism eEperiences on Post-Purchase Behaviors in terms of Generations (July 2018)

Memberships

  • American Marketing Association (AMA)
  • European Marketing Academy (EMAC)

Editorial Positions

  • Arts and the Market (ESCI-Indexed) - Editorial Advisory Board Member

Referee Positions

  • European Journal of Marketing
  • Beykoz Academy Journal (January 2019)
  • Arts and the Market (ESCI) (November 2018)
  • Journal of Business Research - Turk (ISARDER) (September 2018)
  • Istanbul Business Research (ESCI) - (2020)

Awards

  • Highly Commended in the 2019 Emerald Literati Awards (Emerald Publishing)- With the article of Marketing and Consumption of Art Products: The Movie Industry (Arts and the Market, 2018) (August 2019)

Other

  • Arts and Arts Marketing - Speaker in TRKPA TV (Turkey Marketing Academics and Professionals Television) (YouTube) (March 2015)

» Courses Given

Academic Writing & Publishing Ethics

Advertising Management

Arts Marketing

Business in the Digital Age

Consumer Behavior

Consumer Behavior in Tourism

Digital Age in Marketing

International Marketing

Marketing Management

Media, New Consumer and Marketing

Principles of Marketing

Research Methods in Social Sciences (Master)